LOUPE builds clear and considered strategies for art galleries and institutions to optimize operations and drive growth.

LOUPE is led by founder and principal Laila Pedro. With more than fifteen years of experience across all facets of commercial and nonprofit arts and cultural institutions, and a deep network of subject-area experts, Laila excels at identifying areas of need, best practices, and effective strategies for optimization and success. LOUPE works closely with a small team in areas including communications and marketing strategy, business management and operations, collections management, advisory services, and more.

We offer bespoke services in a modular format, so our clients can address their areas of greatest need for maximum impact. By working with a small number of clients and an expert team, we are able to deliver superlative strategies that respond to specific needs.